Current:Home > NewsAdidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye -Wealth Momentum Network
Adidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye
View
Date:2025-04-13 10:10:41
Adidas has begun selling off sneakers that were created in partnership with the artist Ye (formerly Kanye West) before the German sportswear company cut ties with the celebrity.
Adidas says a "significant amount" of money made from its remaining inventory of the "Yeezy" brand sneakers will be donated to organizations that are fighting antisemitism, racism and hate, including the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change, founded by George Floyd's brother.
Adidas ended its partnership with Ye in October, after he made a string of antisemitic remarks.
It's still unclear whether Ye will receive any profits from the shoes, which currently range in price from $70 to $260 a pair and went on sale in the U.S. on Wednesday.
The company says it consulted with "a diverse group" of employees, organizations and consumers before deciding what to do with the leftover product. Adidas said it followed through on committed production orders even after the partnership was terminated in order to protect supply chain partners.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
In April, investors announced they would sue Adidas over Ye's remarks, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
NPR's Emily Olson contributed reporting.
veryGood! (2)
Related
- Which apps offer encrypted messaging? How to switch and what to know after feds’ warning
- Juan Soto to be introduced by Mets at Citi Field after striking record $765 million, 15
- FACT FOCUS: Inspector general’s Jan. 6 report misrepresented as proof of FBI setup
- Macy's says employee who allegedly hid $150 million in expenses had no major 'impact'
- Nearly half of US teens are online ‘constantly,’ Pew report finds
- The FTC says 'gamified' online job scams by WhatsApp and text on the rise. What to know.
- Taylor Swift makes surprise visit to Kansas City children’s hospital
- Pressure on a veteran and senator shows what’s next for those who oppose Trump
- Costco membership growth 'robust,' even amid fee increase: What to know about earnings release
- Chuck Scarborough signs off: Hoda Kotb, Al Roker tribute legendary New York anchor
Ranking
- Costco membership growth 'robust,' even amid fee increase: What to know about earnings release
- Head of the Federal Aviation Administration to resign, allowing Trump to pick his successor
- Head of the Federal Aviation Administration to resign, allowing Trump to pick his successor
- Behind on your annual reading goal? Books under 200 pages to read before 2024 ends
- New data highlights 'achievement gap' for students in the US
- Head of the Federal Aviation Administration to resign, allowing Trump to pick his successor
- Senate begins final push to expand Social Security benefits for millions of people
- Can Bill Belichick turn North Carolina into a winner? At 72, he's chasing one last high
Recommendation
Hackers hit Rhode Island benefits system in major cyberattack. Personal data could be released soon
How to watch new prequel series 'Dexter: Original Sin': Premiere date, cast, streaming
Pressure on a veteran and senator shows what’s next for those who oppose Trump
Scoot flight from Singapore to Wuhan turns back after 'technical issue' detected
The FBI should have done more to collect intelligence before the Capitol riot, watchdog finds
$73.5M beach replenishment project starts in January at Jersey Shore
Head of the Federal Aviation Administration to resign, allowing Trump to pick his successor
Newly elected West Virginia lawmaker arrested and accused of making terroristic threats